Hey Onyx Community,
We’ve created the new Design guidelines and the Brand book.
Abstract
The goal of the proposed protocol improvement is to revamp the existing brand identity of the Onyx Protocol by adopting a new Brand Book and Design. This initiative seeks to modernize the visual elements, messaging and overall brand representation to align with the evolving landscape and to further establish the protocol’s prominence in the market. The new Brand Book and Design are meant to foster greater community engagement, promote user adoption, and enhance the visibility and appeal of the Onyx Protocol in the larger ecosystem.
Discussion
Current State: The existing branding of the Onyx Protocol is recognized to be outdated and not fully representative of the innovative strides and capabilities the protocol currently possesses. The current brand image might not resonate well with the newer audience segments, potentially limiting growth and community engagement.
Proposal Details: The new Brand Book and Design have been crafted with an acute awareness of the contemporary market trends and user expectations.
The new Brand Book and Design: Onyx_Protocol_Guidlines_v1.0.0.pdf - Google Drive
It incorporates:
Visual Identity: Introduction of a sleek, modern visual identity that includes updated logos, color palettes, typography, and graphical elements.
Messaging & Narrative: Refreshed messaging and narrative that clearly articulates the protocol’s vision, mission, and value proposition, creating a cohesive story that binds the community and projects a strong market presence.
Community Engagement: Strategies to amplify community engagement through the introduction of interactive elements, community-centric campaigns, and collaborative platforms, fostering a more inclusive and vibrant community.
Integration & Consistency: Ensuring consistency across all platforms and touchpoints, creating a seamless and unified user experience, reinforcing brand recognition, and trust.
Summary
The adoption of the new Brand Book and Design is a strategic move to reposition the Onyx Protocol as a leader in its domain. This proposal aims to usher in a new era of growth, fostering a more engaged community and creating a strong, recognizable brand that resonates well with both existing and potential users. By approving this proposal, the Onyx community would be endorsing a renewed and vibrant brand image, setting the stage for increased visibility, adoption, and success in the marketplace. It is anticipated that this renewal will play a pivotal role in the sustainable growth and development of the Onyx Protocol, enhancing its competitiveness and relevance in the industry.
Awaiting for your feedback, dear Onyx Community.
